Long Tail Fail?
Or is it not? I remember my first few weeks studying search engine optimization. One topic that I read was about Long Tail Keywords as part of the keyword research process. It states that you should always consider long tail keywords on your keywords list. Why? For the reason that it signifies more specificity of the search. It may have small volume but it definitely impose a more targeted customer query that can be a qualified candidate for conversion.
An Example is Always Nice
For example, which for you is more specific - “Laptop” or “Acer Aspire 4736Z“? - Definitely it is the latter that is more specific. If you were the researcher, you would think that Laptop would give you a lot of impressions and Acer Aspire 4736Z would return a low volume of searches. That is correct, but when it comes with conversions, you should also think that the more specific the search term is, the more likely the person who searched for it will buy the product (thus conversion kicks in).

Knowing the Searcher’s Behavior is one approach that must be considered. The searcher is more likely on the buying mode when he or she types in a specific model of a laptop than when typed only just “laptops”.
A Contradictory Title
Long Tail keywords converts as well as your broad keyword terms. In conclusion, you should always put in mind and jot down some long tail keywords. Why settle for a just the big part of the pie, when you can still squeeze in and get some of the smaller part. It is not greed, it’s Market Domination.
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Nice illustration Jayl. Long tails work in both SEO and PPC. The traffic is limited. If you’re targeting SEO. Definitely, try to rank for long tails and slowly but surely you will move up the index for broad keywords too. I don’t do any SEO, but I guess the concept is similar.
-G