SEO, Affiliate Marketing and Domain Names

I will start off this Thursday Domain Name Reviews with the biggest sale so far this year.  The Toys.Com was sold for a whopping $5.1 million dollars.  Now that is what I call a BIG SALE.

So, how come that domain name had that big tag price attached to it.

Toys.Com

Search Engine Results Page = #5

Search Frequency on Google = 344,000,000 for toys

Alexa Rank = 173,008

Approximate Searches on google = 30.4 Million on the average and 1.8 Million last February

Very impressive is it not?  Toys R’ Us won the said auction sale, not to mention that the said Toy Store Empire is at number one spot followed by Etoystore and Walmart.  This would be a great push for the company to have both number 1 spot, and number 5.  Now who said that domain names are not profitable and on the down slope this year?